Microfinance meets Ecommerce the role of Big Data. The taobao platform has 16 million participating vendor businesses, nearly 90 of which are small and microenterprises with difficulty accessing finance to fuel their growth. AliFinance was established in 2011 to provide loans to vendors on the taobao and Alibaba platforms. Alibaba has built its own credit scoring model based on online activity, using big data to understand client behaviors and characteristics and offer responsive financial services, overturning traditional banking models and leveraging the groups cloud computing services to keep response time to customers fast and. AliFinance currently has 409,444 borrowers spanning the country with an outstanding portfolio of 105 billion rmb (17.2 billion). Loans are 100 unsecured and require 3 months of platform trading activity to qualify. The average loans size is 20-30,000 rmb (3,500 to 5,000) and repayment terms are flexible.

alibaba mobile site into a money market fund managed by tian Hong Asset Management with.8 percent annual return, much higher than. Subscribers are still allowed to use their money in the fund to purchase on taobao or pay bills through Alipay. The interest rate and flexibility immediately attracted one million users in just one week, often transacting in very small amounts. By the end of June, the company claimed.5 million users, with more than 57 accessing the service through smart phones.

The benefits seen include: Providing low income, remote and other populations access to broader range of goods and services at lower wholesale and retail prices; Providing small scale producers with new sales channels; and. Reducing operational and startup costs for micro and small businesses. Photo Credit: Francis Minien, acknowledged as a key driver of the groups success, Alipay is Alibabas third-party online payment platform, linked with 108 partner banks in China and players like visa and Western Union around the world. The company duitsland served more than 800 million registered users as of the end of 2012, processing nearly one million transactions per day. Initially, alipay provided a breakthrough payment service for taobao called escrow, which allows consumers to verify whether they are happy with goods before releasing money to the seller. This has been a significant advantage to the service as China's weak consumer protection laws reduce consumer confidence. Consumer protection and transparency in vendor ratings are hallmarks of the system, which has built a very loyal group of active (approximately 50) users. While Alipays online payments still dominate (80 mobile payments grew from 10 to 20 of total transactions last year. And while big cities topped in spending, underdeveloped regions experienced the fastest growth, as tier 4 cities grew 64 in online payment users. People can use Alipay to pay: Utilities (water, electricity, gas, etc. medical insurance use at hospitals.

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One of China's great success stories and by triangles some measures already the world's largest e-commerce company, the Alibaba group is an innovator in microfinance. Founded in 1999 by jack ma, a former English teacher from Hangzhou, the Alibaba Group includes 25 Internet-based businesses that cover business-to-business online marketplaces, retail payment platforms, shopping search engine and data-centric cloud computing services. M has three major marketplaces. The companys English language international marketplace brings together importers and exporters from more than 240 countries and regions. The China marketplace is developed for domestic business-to-business trade, as well as a transaction-based wholesale platform, AliExpress, which allows smaller buyers to buy small quantities of goods at wholesale prices. And finally the taobao marketplace is the biggest consumer-to-consumer online shopping platform in China. Alibaba estimates that the trading platform has helped create.67 nivea million jobs directly through business growth, as well as indirect job formation through their collaboration with logistics companies and other partners. As a part of its efforts to understand the impact of the ecommerce model, Alibaba tracks taobao villages which are rural villages where nearly all households are using the taobao platform in come capacity.

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